Business & Operations

Food

A & W Malaysia (A & W), the Group’s indirect 100%-owned American fast-food chain, was the first American fast food to enter the Malaysian market in 1963. Over the past 60 years, the brand is fondly remembered for its RB floats, coneys, burger waffles and its beloved mascot, Rooty the Bear.  Under the Group’s ownership, A & W is expanding and aims to recapture its past appeal.

A & W operates 101 restaurants in Malaysia, with 97 restaurants strategically located in Peninsular Malaysia and 4 in Sabah, East Malaysia.

In 1963, A & W made Malaysian history when it became the first fast-food restaurant to open in the country. This was followed in 1965 with the first Drive-in restaurant in Petaling Jaya.

A pioneer in the Malaysian fast-food industry, the brand now has conceptualised plans to leverage its rich heritage and legacy in Malaysia to make a big comeback to relive its glory days, reclaiming the hearts and minds of a new generation of discerning consumers.

A & W remains committed to operational excellence, focusing on growing revenue and profitability. It plans to open more restaurants, emphasising expansion in East Malaysia.

Type
Fast food chain
Products Export
30 countries and territories, mostly in Asia
Chocolate Brands
Tango, Crispy, Tudor Gold, Kandos, and private labels for OEM customers